Digital Signage is increasingly replacing different communication channels — whether for advertising, information or logistics. WOST emerges with the goal of deploying complete Digital Signage solutions, from consulting through to equipment and content management, so the market no longer has switched-off screens, faulty LEDs or low-quality content.

The growing demands in the use of digital media, alongside technological advances, are driving growth both in adoption of new Digital Signage applications and in new sectors of activity. MarketsandMarkets forecasts this market will see annual growth of 7.6% through 2024. 

In Portugal, the development of this medium is clear, with more and more stores choosing to adopt a dynamic channel in their communications. But "if we live in one of the sunniest countries in Europe, why do companies keep installing consumer-grade screens in their storefronts instead of professional, high-brightness equipment built for sun exposure?", asks Gonçalo Baião, lead of the WOST Digital Storefronts project. 

The main differentiator from the competition is the ability to deliver each customer a complete solution, including central, real-time content management and different schedules across multiple storefronts. "WOST's Digital Storefronts solution starts with consulting, where we recommend to the customer the best panel/screen to install in their stores or offices, moves on to the supply and installation of equipment, hardware-software integration, and ends with the delivery of DSaaS (Digital Signage As A Service), which covers maintenance, monitoring of the digital network and content updates." WOST's mission is for clients to have only one concern: spending all their time looking after their business.

"All too often, walking down the street, we see store storefronts with switched-off screens, simply because there is no monitoring of the digital network. It makes no sense to sell only the screen to a customer with no concern for its use or operation. Each client is a partner — and without their success, neither the digital channel nor WOST will succeed. It is time to give Digital Signage the importance it deserves," concludes the lead.

The WOST brand

WOST Soluções Digitais was founded in mid-2019 with a team that has extensive experience in installing Digital Signage networks, content production and monitoring. It came onto the market to meet the growing demand for new digital solutions in creating appealing, dynamic storefronts that make a difference, delivering a service of excellence with tailored solutions for each customer. 

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