What does the "ERA Agency 2.0" concept implemented by WOST involve?

WOST Soluções Digitais delivered the technological upgrade of the ERA Laranjeiras agency through the deployment of Digital Signage systems and the latest Samsung technology. This restructuring modernised the physical space, allowing the dynamic display of the property portfolio on the digital storefronts and replacing traditional static display methods. The project positions the agency as a technological reference in the real estate sector.

What was the impact of Samsung technology on the agency's internal processes?

The introduction of Samsung digital flipboards, alongside specialist training delivered by WOST, optimised the administrative and sales processes of the teams. These interactive tools let advisers present properties and manage documentation quickly, removing physical barriers in customer service. Gonçalo Baião, lead of WOST's Digital Storefronts project, points out that this tailored solution "improves customer service and optimises critical operational processes".

What is the current size of the ERA network in Portugal and worldwide?

ERA (Electronic Realty Associates) remains a market leader in Portugal, currently with more than 200 agencies and around 2,500 specialised staff. Present nationally since 1998, the network manages a portfolio of over 50,000 properties (2024/2025 market data). Globally, the brand operates in more than 35 countries, reaffirming the commitment to technological innovation shown in this Laranjeiras project.

Why is digitalising storefronts essential for the real estate sector?

The transition to digital storefronts grows lead capture by allowing prices and availability to be updated in real time, 24 hours a day. Unlike paper signage, the solutions deployed by WOST ensure that the real estate offer shown at ERA Laranjeiras is always synchronised with the database, cutting printing costs and growing visual engagement with passers-by.