WOST client HomeLovers appeared on the Espaços & Casas programme on Digital Mediation, last 25 April, on SIC Notícias channel — and, of course, the WOST digital storefronts were there. Don't miss Miguel Tili's interview in the video you can find in this article.

We are currently living through what is the third industrial revolution: the digital revolution. The democratisation of the internet, with the spread of Wi-Fi, and the rise of mobile devices were the last steps to leave analogue technology behind and definitively embrace digital. And this decisively influences our lives at every level, including how we consume.

WOST is an innovative company that delivers new, more efficient ways of communicating between consumers and brands, through in-store solutions, embracing all the potential of the new digital communication channels. Today, just being there is no longer enough. Consumers have also become more demanding and you need to know how to stand out from the competition with more original, personalised strategies that build customer loyalty and attract new ones.

Beyond producing original content for points of sale, WOST is a specialist in digital signage networks — an innovative way of communicating with consumers. At a time when screens have become omnipresent in our lives, digital signage is a new generation of communication channels with a range of capabilities.

These supports bring several advantages. They let you offer the consumer who comes near personalised information based on their purchase history or profile; they let you broadcast different types of promotions depending on the store's footfall; and they let the venue assess movement in different areas of the store, as well as peak periods, in order to plan the most efficient path-to-purchase.

These digital communication channels also have plenty of room to grow, since their potential is still largely untapped. Tools such as artificial intelligence or facial recognition may introduce new features that will significantly raise the commercial success of stores and brands.

One of the brands that has already drawn on the know-how and top-tier products of WOST is HomeLovers, the largest real estate brand on Facebook in Portugal, with more than 1 million followers. HomeLovers recently took the leap from the digital space to the physical space, opening a store that combines the best of both worlds: real and virtual.

These monitors are a very advantageous storefront for Home Lovers. Although limited to the four walls of its physical space, the store finds here a way to communicate its products to those passing by, on a permanent basis. In addition, it is a sustainable, non-invasive form of communication that does not demand the consumer's attention, as happens with roadside billboards or flyers sent to the postbox.

With the WOST digital signage monitors, Home Lovers solves three issues at once:

• guides the consumer through the visit to the properties on its books;

• enables direct contact with the customer; and

• uses original, efficient, modern and appealing advertising spots and messages.

WOST also produces original content and assesses the space, defining a programme suited to its supports, in a targeted, structured marketing strategy that lets the brand meet the needs and motivations of its customers.

In addition, all WOST digital solutions include the installation of all the equipment and networks required, as well as updating the in-store network. They also guarantee a highly personalised and specialised support and maintenance service, to respond as quickly as possible to any issue or need of the store.

With this omnichannel communication, Home Lovers gains a digital extension in its physical space, achieving the best coexistence between visual and digital communication. This lets it reach consumers more quickly and directly, attracting potential buyers and building loyalty with existing ones, through a complete, integrated communication strategy. The success of Home Lovers is also the success of WOST, the best digital signage solutions company for you and your business.

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